Mastercard - True Name

2021 Cannes Lions - Grand Prix for Brand Experience and Activation

Since the beginning, when credit cards were first issued, Banks have always required people’s legal names to be printed on the card. It’s one of those things that people don’t think about, unless you’re trans or nonbinary. For transgender and nonbinary individuals, using their credit card can put them in dangerous situations. With True Name, people can have their chosen names proudly displayed on the front of their Mastercard.

True Name is more than a campaign or a product, it’s a powerful commitment for many people around the world. It’s about inclusion, it’s about improving people’s lives. It’s about using the power of your brand to inspire and to make a difference now and for the future

D&AD Jury Member