Airwalk - Augmented Reality Invisible Pop-Up

Back in 2010, we created one of the first geo-fenced, augmented reality, commerce sites. We reintroduced the iconic Airwalk Jim “Tennis Ball” Sneakers for sale through a one day virtual sale.

We didn’t have a marketing budget, so to promote the AR Pop-Up we seeded the idea with skateboard bloggers…and the word got out. For one day we opened up the invisible pop up store in NYC’s Washington Square Park and LA’s Venice Beach. We sold out of the exclusive run of 300 sneakers within an hour.