Skittles
In the mid 2000’s @ TBWA\Chiat\Day NY, we finally stepped out of the shadow of our LA office, the creative shop led by Lee Clow. We developed our own identity under the leadership of CCO Gerry Graf and ECD’s Scott Vitrone and Ian Reichenthal. The establishment of the Iconic Skittles campaign was a major reason why we were one of the most awarded agencies in World in the mid 2000’s and Agency of the Year in 2006. The Skittles campaign has won every industry award and lives on to entertain people to this day.
Skittles - Touch
The Drum voted Skittles Touch #5 World’s Best Ads Ever. Imaging if everything you touched turned into Skittles. Awesome right?
Director: Tom Kuntz
Skittles - Pinata
This Chocolate Skittles spot from TBWA\Chiat\Day plays a bit like a cross between Monty Python and The Elephant Man. The pinata guy vaguely resembles John Cleese (he’s even got an English accent), while his overall appearance, bearing and hilariously tortured…reminds me of John Hurt’s Oscar-nominated turn in the aforementioned David Lynch movie.
Adweek from 2008
Nextel - Dance Party
If you’ve made it this far, I applaud you for digging this deeply into my background. Here is one of my favorite spots that I produced…
Written by Scott Vitrone and Ian Reichenthal
Directed by Jim Jenkins