Y’all vs Us - Head to Head series intro

Our client Cellular South (now C Spire) is a Jackson Mississippi service provider that competes with the largest national brands, AT&T, Verizon, T Mobile, etc. Their competitors have a lot more money to spend on advertising, so we created a campaign that centered around a local passion, High School Football.

For the fall of 2009, we created a campaign around the 5 biggest High School Football rivalries in Mississippi. We created a grassroots, viral campaign that told the stories of each rivalry. Then we broadcast the Friday Night Games, NFL style; 10 cameras, military fly overs & parachuters landing on the 50 yard line before the game, fireworks shows, etc.

For one rivalry, West Jones vs Wayne County, we created a 12 episode docu-series - Y’all vs Us, Head to Head. Each 30 min episode was broadcast weekly throughout the season. Then when the season was over, we sold the series to Fox Sports which ran the series an additional 3 times in 2010, in 85M households. The docu-series centered around the two football teams, though in actuality, it painted a picture of life in rural Mississippi.