Absolut - Mulit :60 (trailer)

Before there was BMW films, there was an Absolut Cinema Campaign - Absolut Pictures. Absolut was the leading Vodka brand in the world and the iconic bottle shape was known worldwide. From 2000-2003, we created spoof film trailers for fictitious films and placed the bottle shapes throughout the films. The trailers ran before blockbuster movies and a print ad of the film poster would run in magazines. Absolut superfans would blog about finding the bottle shapes.

Beat Crazy - directed Tarsem

Good Morning Mr Grubner - directed by Tom DiCillo

Farewell Casanova - directed by Spike Lee

For the 4th film in the campaign, we decided to actually make the movie - a 12 minute Bollywood film entitled Absolut Mulit. The film that told the story of the origins of the Mullet haircut - Mulit. The film was shot over 9 days in Mumbai and Jaipur - directed by Ivan Zacharias. One of my favorite projects of all time.