NatGeo Genius

Winner of the Super Clio for best Super Bowl commercial

We worked with Nat Geo on their first ever Super Bowl commercial to promote their upcoming television series Genius, starring Geoffrey Rush. We received advanced notification that the ad placement of our spot was set to be the first commercial to air after Lady Gaga’s Super Bowl Halftime Show. So we got the rights to Bad Romance and crossed our fingers, hoping that it was also going to be the finale of her big performance…and it was.

The biggest challenge was that the project was green lit only 3 weeks prior to the Super Bowl. We shot on Geoffrey Rush’s only day off, in Prague, where the series production was taking place. We were fortunate that the amazing Czech Director Ivan Zacharias was available. The song was rearranged for violin and recorded in a day. The tongue was a gift from Geoffrey Rush.