Godiva – The Box That Keeps Giving
Limited-edition holiday packaging meets irresistible gifting innovation

For the 2016 holiday season, we created a new product experience for Godiva: a chocolate gift box designed like a set of Russian nesting dolls, each layer revealing a new tier of decadent treats.

The result was “The Box That Keeps Giving,” a premium, limited-edition release of just 1,000 boxes. It sold out within days, proving that thoughtful packaging design can elevate seasonal gifting and drive demand through pure delight.