Mastercard - Acceptance Street

50 years after the Stonewall Riots, during World Pride month, the corner of Christopher Street and Gay Street in NYC was renamed Acceptance Street. The colorful new street signs added to the lamppost included Lesbian, Bisexual, Transsexual, Queer, Intersex, Asexual, Non-Binary, Pansexual, Two Spirit, and +.

Creating the signs: Our Innovation team researched and hired the company that makes New York City’s street signs. The experience was done in partnership with the City’s Human Rights Commission.